The Argument For (Finally) Doing Your Website

Quiet periods are the time to tackle those backburner projects.

From taxes to outreach, there’s always a laundry list of admin tasks to keep your business chugging—including the dreaded website redesign.

That’s slightly harsh, as websites are more exciting than accounting. After all, you get to play designer.

However, they’re the pinnacle of analysis paralysis (AKA being overwhelmed by too many options).

What colour scheme do you want? Is your web copy good enough? Does the page look balanced? And don’t get me started on logos.

Deciding how to present yourself to the world is a big old task.

Like it or not, websites are necessary. And, sometimes, critical to your position as a professional or business owner. Let’s take a quick look at why spending a few hours on your website is an investment worth making.

Show Off Your Latest Work

Maybe you already have a gorgeous website. But how long have your samples been collecting dust?

Whether you’re showcasing your work, services, or products, keeping your offerings up-to-date is a must.

Research shows that users spend around 52 seconds per webpage. Make sure your best work is front and center, otherwise your ideal client might click away without seeing your finest work.

And those old samples? If you don’t want to do similar projects, it’s best to give them the chop. As the ever-valid saying goes, quality isn’t quantity.

Refresh Your Brand

Do you look at your website and feel proud? Or does the idea of sending it to potential clients make you blush?

It’s normal to outgrow your branding. Those colours you used to love might just not tick the box anymore—and that’s okay.

But don’t leave them online for all to see!

Use these feelings as motivation to refresh your brand identity. Not only will this give you confidence, but it’ll help strengthen your positioning with your target audience, too.

Pro Tip: It takes 5 to 7 brand impressions to create brand awareness.

Once your website is done, get it out there ASAP.

Perfect Your SEO Strategy

Similarly to analysing and refreshing your brand, it might be time to shake-up your SEO strategy.

Are you still interested in ranking for the same keywords? Or is it time to focus on new areas?

This could be as simple as adding a page or two for locational keywords (e.g., freelance copywriters in Berlin) or as extensive as investing in an advanced SEO package.

Check-In On Competitors

Can you identify the key players in your industry right now?

If you’re not 100% sure, this is a sign to check out the competition while doing your website.

This doesn’t mean you should copy them. No, no, no. But take a peak at what’s working, and what doesn’t look so good.

• Are brands with similar services using specific keywords?
• What’s the general tone of voice used in your industry?
• Can you use colours and visuals to make yourself stand out?
• Do you have a USP?

For example, say you’re a business selling chocolate chip cookies—but your chocolate comes from an ethical source.

You should ensure your website has “ethical chocolate” keywords while maintaining a warm, engaging tone that clearly communicates the sustainability of your production and sourcing.

These values resonate with your target audience and will set you apart from the rest, so it’s always best to show them off. Pair this with your brand’s colour scheme and high-resolution product images for the best results.

Cookie, anyone?

Perfect Website? It Starts With Copy

It’s easy to get caught up in the Pantones and Page Layouts, but don’t gloss over your website’s copy and content.

Your website is your finest showcase. Keep it chugging along with SEO-optimized content and copy that converts browsers to buyers.

And that’s where I come in!

Hey, I’m Isobel—a freelance content writer ready to help with professional website copywriting and SEO blogs.  

How can I help? View my services here  or reach out here for a personalised quote .