The Sports Edit

The Sports Edit is an e-commerce platform that offers premium women’s sportswear and wellness products. Today, they’re backed by M&S and continue to dominate the ladies fitness space.

I worked alongside The Sports Edit’s content team to produce SEO blogs and buying guides that give consumers accurate advice while also maintaining the brand’s tone of voice.

Topics included Sweaty Betty buying guides, buying the best running shoes, and selecting sports leggings.