What Impression Does Your Brand’s Voice Leave?
Your business is different from the rest.
So, why settle for a same-same brand voice that fades into the background?
Brands get one opportunity to make a first impression, and your visuals and voice must pack a punch in the first 15 seconds. But this is tough work if you’re not sure who you’re talking to.
Collaborating with a freelance copywriter to develop a strong brand voice can help you highlight your brand’s strengths and values that you’ve worked so hard to establish—and here’s how:
Genuine Connections With Your Audience
You can’t leave a good impression without connecting with your target audience.
Crafting a brand voice that both catches attention and resonates with readers should always be the goal. Studies have shown that brand trust is vital to consumer purchasing behaviour and long-term loyalty.
Forget copying and pasting from ChatGPT. It’s time to dig-deep and research what your audience wants, needs, and actually cares about.
Let’s make your words do more than just sit on the page!
Insights Into Your Values
Your brand voice isn’t just about products and services—it’s about values and missions.
You can do this by weaving your core values into your messaging.
But don’t gloss over the tone! Speaking to your audience in the right voice is just as crucial. This grabs their attention and keeps them engaged.
Whether you want to convey confidence and authority or come across like an old friend, a freelance content writer can help you nail the tone and guarantee a stranger understands your brand’s ethos in a few sentences. Easy.
A Unique Experience
Have you ever read an advert that made you chuckle? Landed on a website that really caught your attention?
That’s the power of a unique brand voice. When done right, it goes beyond words—it creates an experience that sets you apart from competitors.
Perfect if you’re competing in a crowded niche or striving to make a stamp in your industry.
How to Create a Brand Voice
You might have a tone of voice in mind already. But before you put pen to paper (or finger to the keyboard), run through this checklist to ensure your voice is bang on the money.
- Know your audience — Who are you talking to? And what competitors and tones do they respond best to?
- Define your values — A brand’s core values and goals shape the voice. So, are you bold and daring? Or warm and friendly?
- Create a personality — Similarly, decide whether you want to speak in a formal tone or whether it’s appropriate to be casual with your audience.
Once you’re done, sum it all up with a brand style guide.
This includes your brand voice, language you can and can’t use, brand colours, logos, and any other brand identity elements. A freelance copywriter can help with this, especially if it’s your first time stringing ABCs together for your company.
Pro Tip: If you’re unsure, delve into online forums and see what real people think about your competitors. This is the best way to get unfiltered feedback and evolve your messaging.
Final Thoughts
What message is your brand putting out into the world?
Whether you’re launching a brand or sprucing it up, brand voice is a core element of the process. It can intrigue (or put off) your readers in seconds, so make sure it’s as polished and powerful as possible.
Raring to go?
Get in touch today to learn how a freelance copywriter could help your brand.
